First impressions online speed dating
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, while last year it got a lot of coverage following the cosmetic firm SK-II’s emotional advert on the subject, which went viral. He points to what he calls the “80/20 principle” in the animal kingdom, where 20 per cent of the male species “owns” 80 per cent of the females, leaving 80 per cent of males mateless.“My view is that it’s the natural order of things to have leftover men, but you become a leftover woman by choice.
Born in a suburb of Shanghai, Li trained as a molecular biologist at Cornell University in the US and, after realising he wasn’t suited to fiddling with Petri dishes in a lab, switched to Columbia University, where he earned a Ph D in finance.
Zhenai has 50 matchmaking centres in 37 cities across China, and Li says he expects the company to generate 1.5 billion yuan in revenue and 200 million yuan in net profit this year.
Li is confident that the dating platform will continue to grow rapidly, at least for the next 10 years.
That’s according to Dr Song Li, founder of Zhenai.com, one of China’s biggest matchmaking sites – who apologises if his findings may not seem “politically correct”. Professors at the University of Hong Kong or a university in the UK or US might be interested in using our data to study the psychology of love,” says Li, who has the infectious enthusiasm and quirky personality commonly seen among bona fide serial entrepreneurs.
“I’d love it if our data could contribute to society.” He’s not kidding about the volume of data.
offers two broad services: one is what Li calls a “self-service dating service” where members pay 400 yuan (US) a year to browse members’ profiles, chat and arrange dates; the other is a more exclusive offline, face-to-face matchmaking service that costs 4,000 yuan for six months.
The self-service platform allows members to send each other digital “winks”.After years working as a senior investment banker in the US and Hong Kong, he fulfilled his dream of setting up his own business.First came Me Me Star, a short message-based chat forum that he sold to the Chinese telecom firm Sina.has conducted focus groups with divorcees and the findings suggest that the more economically well off women are, the less likely they are to put up with a husband they are not happy with.“In terms of percentage, I think a lot more women in China work than women in the US.Li has studied the relationship between a member’s monthly salary and how many winks they receives.